QSR reports that Cinnabon will once again sweeten up a rather bleak day for tax payers. How sweet is that? Just thinking about Cinnabon’s and the aroma of warm, gooey heavily frosted treats drifting through the nostrils makes the mouth water.

…“At Cinnabon, we believe that Life Needs Frosting,” said Gary Bales, Cinnabon president. “We’d love to be the frosting on our guests’ day — particularly on days as painful as Tax Day. We’re also excited about featuring something new to enjoy — Cinnabon cupcakes…”

 

  On the 15th of April from 6p.m. to 8 p.m. participating U.S. bakeries, carefully placed in malls for shoppers, will be giving away free bite-sized protions of their new cupcakes. In addition, entering the online essay contest now through the 15th offers participants a chance to win $100 gift card. Can you explain in 500 words or less why your life needs frosting? Frosting just sweetens a dreary day, even if that particular day is tax day.