QSRmagazine reports Qdoba Mexican Grill has created the advocacy group Food Lovers Fighting Burrito Boredom (FLFBB) to educate diners about the harmful effects of “Burrito Boredom”- a “harrowing epidemic caused by repeatedly eating blah burritos.”

…”Many people don’t realize that Mexican food is much more than just tacos and burritos—the fare they find at typical chain restaurants,” Thielen says. “At Qdoba, customers can literally create hundreds of thousands of different meal options based on Qdoba’s diverse menu of fresh, handcrafted flavors and unique entrees”…

“Are you bored?” “Do you feel as though you’re missing something?” Visiting FLFBB online will guide you through the necessary steps toward a “cure.” Using the Meal Builder will encourage you to explore tastes outside your comfort zone. In addition, you can enter to win free entrees from Qdoba for a year just by uploading your own 15-second video, explaining how Burrito Boredom affected you. “They’ve included involvement with Facebook and Twitter.”

“What’s that?” “You’ve never heard of Qdoba Mexican Grill?” For more information click here.