“We are a social media world!” QSRmagazine reports several quick-serve brand restaurants, are using social media as another way to shop for our friends and loved ones this holiday season. Officially referred to as E-gifting, how convenient for the one who procrastinates when it comes to holiday shopping.

…“When given the opportunity to be able to provide [customers] with a really easy way to send an emotional response with a gift leveraging [quick serves’] gift card program, I think they thought it was a win-win for them and their consumers,” says Sarah Owen, vice president of mobile commerce solutions at First Data. “Obviously they’re looking to increase gift card purchases, and therefore traffic in their locations. And they’re looking to provide meaningful and convenient experiences to their consumers”…

Facebook does more then connect long lost friends and lovers. It’s our modern day version of Mayberry meets Anytown U.S.A. Multiple use of social networking is allowing everyone a chance to play Santa Claus now. “How cool is that?”