NRN reports, recent polls show that 25% of consumers would order chicken breakfast sandwiches if they were readily available.

…“Poultry is a very versatile protein that can be positioned in a number of ways for different dayparts,” Darren Tristano, Technomic executive vice president, said in a statement Tuesday. “We’ve seen an increase in the number of turkey items on breakfast menus, and also some high-profile additions of chicken items at breakfast”…

Chick-fil-A, Hardee’s, and McDonalds, have all made chicken available in the morning. As consumers continue to make known their preferences, more and more establishments will add to their menus as well. “Cool!”