QSRmagazine reports Captain D’s adds new sandwiches hoping to appeal to new customers.

…“We skew a bit older demographic,” Jump says. “This is a way for us to leverage the consumer’s interest in having portable products. Consumers are on the go constantly, and this is a way for us to begin to play in that game”…

The company is hoping these new additions will eventually become 8-10 percent of their overall sales mix. “Captain D’s is more than just fried seafood!” “Cool!”