Sometimes, rising concepts emerge from the simplest of ideas. Case in point is Emerald Smoothies, according to QSRmagazine.

…What sets Emerald City Smoothie apart from other smoothie operations and fast food purveyors who have recently added smoothies is that the Emerald City Smoothie menu is built almost entirely on a foundation of fruit. The rare nonfruit choice, like the Chocolate Champ, is protein-based, made with peanut butter, nonfat milk, and protein powder…

Because of the obesity pandemic nationwide, more and more people are becoming health conscious. This is most definitely a step in the right direction.