QSRmagazine reports CiCi’s Pizza to add 500 new restaurants by 2020! Here’s what else is coming.

Upcoming initiatives for 2012 include:

• New products will be introduced quarterly to CiCi’s custom buffet. Recently hired culinarian Rebecca Stone, who serves as senior director of food and beverage, will oversee development of new menu items.
• A new advertising campaign, the first with new agency of record Publicis Dallas, breaks in mid-February to introduce a new signature pizza to CiCi’s buffet and to highlight CiCi’s variety and value offerings.
• A redesigned interactive website at www.cicispizza.com, developed by nFusion, launches in early February.
• A new site model, developed in partnership with Birchwood Resultants, rolls out in early February to help franchisees maximize growth potential through better real estate selection and restaurant design.
• A test of online ordering with ONOSYS begins in select markets in the second quarter.
• Clif Geisler, recently hired as CiCi’s director of operational systems, will direct kitchen efficiencies, which are designed to lower franchise investment costs, reduce waste, and increase ROI
• Franchise incentive programs designed for new and existing operators will launch in mid-February, as well as a new program to help U.S. military veterans become CiCi’s franchisees.
• New financing options through companies such as Boefly and others are being offered.

CiCi’s isn’t just for children. “Cool!”